How to Get More Google Reviews as an Electrician

Electricians have an odd problem with reviews. A bathroom fitter leaves behind a gleaming new bathroom. A landscaper leaves a new garden. You leave behind a wall that looks exactly like it did before, and a consumer unit in a cupboard nobody opens.

Good electrical work is invisible. And invisible work doesn't get reviewed unless you make it easy. Here's how to do that.

Why reviews matter more for electricians

Most people can't judge electrical work. They can't tell a neat rewire from a dangerous one. So they use the only thing they can judge: what other customers say.

Safety makes this even stronger. Someone hiring an electrician isn't just worried about a bad job. They're worried about a fire. A long list of reviews from local homeowners is the most reassuring thing they can see.

That's why, when someone searches "electrician near me", the businesses with the most reviews tend to get the calls, even when they're further away.

Make the work visible

If the customer can't see what you did, help them understand it before you leave.

• Explain what you found. "Your old fuse box had no RCD protection, so if anyone touched a live wire it wouldn't have tripped. The new board fixes that."
• Show them. Test the RCD in front of them. Show them the labelled circuits.
• Hand over the certificate and explain what it means. It's proof the job was done properly, and it turns an invisible job into something tangible.

A customer who understands what you did, and why it matters, has something to write about. "He explained everything and made sure we understood the new board" is a review that wins you the next job.

The jobs that get the best reviews

Big-ticket jobs

Rewires, consumer unit upgrades and EV charger installations are expensive, and customers research them carefully. These are the jobs where reviews do the most work. A customer who has just had a full rewire, with you in their house for a week, has plenty to say.

Emergency call-outs

No power, a tripping circuit, a burning smell. These customers are stressed when they call and hugely relieved when you fix it. That relief makes them some of the most willing reviewers you'll find.

Small jobs add up

Extra sockets, new light fittings, outdoor lights. Each one takes an hour, and you might do several a day. Individually they don't feel worth asking about. But if you're doing 15 small jobs a week and not asking, that's hundreds of potential reviews a year you're leaving behind.

Landlord work: who do you ask?

A lot of electricians do EICRs and remedial work for landlords and letting agents. That creates a problem: the tenant lets you in, but the landlord pays you.

Agents rarely leave reviews. They're dealing with dozens of contractors and don't have the time. Private landlords sometimes will, especially if you've saved them hassle.

Tenants are a mixed bag. They saw your work and your manners, but they didn't choose you and might not be the right person to review a job they didn't arrange.

In practice, most electricians get their reviews from homeowners and treat landlord work as a bonus. If you do a lot of it, ask the private landlords you work with regularly. One review from a landlord who uses you for all their properties carries a lot of weight with other landlords.

How to ask

The simplest system that works: a text a few hours after the job, with a direct link to your Google review page.

"Hi Mark, thanks for having us round today to sort the new consumer unit. If you're happy with everything, a quick Google review would really help us out: [link]"

Mentioning the job jogs their memory and often means they mention it in their review too. That's useful, because Google can match reviews to searches. A handful of reviews mentioning EV chargers helps when someone searches "EV charger installer near me".

Send one reminder a couple of days later if they don't respond. Then leave it.

For more on timing and wording, read the best time to ask a customer for a Google review.

Get your Google Business Profile right

Reviews work best on a profile that's complete. A few things that matter for electricians:

• Choose "Electrician" as your primary category, and add secondary categories that match other services you offer, such as EV charger installation
• List your services: rewires, consumer units, EICRs, EV chargers, fault finding
• Mention your registration (NICEIC, NAPIT or similar) in your description
• Add photos of neat consumer units, finished installs and your van
• Reply to every review, good and bad

Our step-by-step Google Business Profile setup guide covers the rest.

What not to do

• Don't offer discounts for reviews. It breaks Google's rules.
• Don't get your mates to leave reviews. Reviews must come from genuine customers.
• Don't ask for a 5-star review. Ask for an honest one. If you do good work, the stars take care of themselves.
• Don't ask in bulk once a year. A sudden flood of reviews looks suspicious to Google. Ask after every job instead.

The bottom line

Your work is invisible, so your reputation has to be visible. Explain what you did, hand over the paperwork, and send a short text after every job. Do that consistently and in a year you'll have more reviews than most electricians in your area.

Wondering how many you actually need? See how many Google reviews a tradesperson needs to rank in the Map Pack.