How to Get More Google Reviews as a Roofer (No Agency Needed)

Roofing has a reputation problem, and it isn't your fault. Every homeowner has heard about the roofer who knocked on the door, found "loose tiles", charged thousands and disappeared. So when someone needs a roofer, they're suspicious before they've even picked up the phone.

Google reviews are how you get past that suspicion. Here's how roofers can get more of them, and why you don't need an agency to do it.

Why reviews matter so much for roofers

Homeowners can't easily check roofing work. They can't climb up and look. They have to trust that you've done what you said, used the materials you quoted, and fixed the actual problem.

That's exactly the kind of decision where people lean on reviews. A long list of local homeowners saying "they found the real cause of the leak and fixed it for less than we expected" is the most reassuring thing a nervous customer can read.

Show customers the work they can't see

Your work happens where the customer can't see it. That makes it harder for them to know what to say in a review. Fix that before you leave.

• Take before and after photos on every job and show them to the customer. Cracked tiles, rotten battens, failed flashing, and then the finished repair
• Explain what you found in plain English, and what would have happened if it had been left
• Hand over your guarantee in writing

A customer who has seen the photos understands what you did. They're far more likely to leave a review, and far more likely to mention the details that win you the next job.

Add the best of those photos to your Google Business Profile too. They show potential customers exactly the standard of work you do.

When to ask

Emergency repairs: once the weather proves it

For leak repairs, the real test is the next heavy rain. If you can, ask a day or two after the job, or after the next downpour, when the customer has seen that the ceiling stayed dry. A relieved customer writes a glowing review.

Re-roofs and big jobs: at handover

For full re-roofs, flat roof replacements and other big jobs, ask on the day you finish and the scaffolding comes down. The house looks transformed and the customer is relieved it's all over.

"Hi Gary, thanks for choosing us for your new roof. We hope you're pleased with how it's turned out. If you're happy, a Google review would mean a lot to us: [link]"

Small repairs: same day

Replacing a few slipped tiles or clearing gutters is quick, but these jobs add up. Ask the same day. They're where much of your review volume will come from.

Get ready before storm season

Searches for roofers jump after storms, when lots of homeowners need help at once and many of them have never hired a roofer before. They'll pick from whoever looks most trustworthy on Google.

The reviews you collect through the quieter months are what win you that work when the weather turns.

Do you need a reviews agency?

Search for "Google reviews for roofers" and you'll find agencies, consultants and marketing companies offering to handle your reviews. Some do useful work on your website and Google profile. But when it comes to reviews themselves, there's no secret.

Reviews come from asking your real customers, consistently, after every job. You don't need anyone to do that for you, just a reliable way to make sure it happens.

Be very wary of anyone offering to "boost" your reviews or add reviews for you. Fake reviews are illegal under UK consumer law, and Google regularly removes them, sometimes along with genuine ones. A business caught buying reviews can end up worse off than when it started.

Get your Google Business Profile right

• Choose "Roofing contractor" as your primary category, and add secondary categories for other services you offer, such as guttering
• List your services: re-roofs, repairs, flat roofs, chimney work, fascias and soffits
• Mention guarantees and trade memberships in your description
• Add before and after photos regularly

Our Google Business Profile setup guide covers the rest.

Replying to reviews

Reply to every review. For complaints, stay calm and stick to the facts. A homeowner reading a calm, professional reply to a complaint will feel more reassured than if you had no complaints at all. Our review reply templates will help.

What not to do

• Don't offer money off for a review. It breaks Google's rules.
• Don't buy reviews or ask friends to leave them.
• Don't ask for 5 stars. Ask for an honest review.
• Don't ask in big batches. A sudden flood of reviews can trigger Google's spam filters.

The bottom line

Homeowners are wary of roofers. Your reviews are the proof that they don't need to be wary of you. Show customers the work, ask after every job, and your profile will be ready the next time a storm sends people searching.