How to Get More Clients as a Letting Agent
Forget the marketing hype. For most letting agency owners, more clients comes from doing one thing well: showing up at the top of Google when someone searches for "letting agent near me". Here's how.
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Where Letting Agent Clients Actually Come From
Most letting agency owners overestimate social media and underestimate Google. The honest breakdown for a typical letting agent: roughly 60% of new clients come from local Google search, 20% from word of mouth, 10% from directories like OpenRent, and the remaining 10% is everything else combined.
Local Google search
Someone types "letting agent near me" and clicks one of the top 3 results in the map pack. Owned, ranking-driven, compounds.
Word of mouth
A friend, neighbour, or family member recommends you. Often they'll still Google-check you before calling.
Directories
Platforms like OpenRent send paid leads. Useful for top-up — terrible as a primary channel.
Everything else
Social media, leaflets, vehicle wraps, Google Ads, and your existing customer database all combined.
Why Google Reviews Bring You Customers
60% of your clients come from Google search. Letting agents serve two audiences: landlords and tenants. Reviews from landlords about good tenant vetting and minimal voids are gold. Reviews from tenants about responsive maintenance handling build your reputation from both sides. Reviews are the bridge between someone typing your search term and someone calling your number — the higher you rank and the more reviews you have, the wider that bridge gets.
"letting agent near me"
Google shows the top three results for this search based heavily on review count, rating, and recency. Most clicks go to those three.
Trust signal
For a letting agency, reviews are the first social proof potential clients see — long before they ever talk to you.
Permanent asset
Unlike OpenRent, Google reviews are free, owned by you, and don't disappear when you stop paying.
Why You're Not Getting Enough Calls
It's almost never because you're bad at the work. It's one of these four reasons — and they're all fixable.
Both landlords and tenants can review you — and their interests often conflict
Property management is thankless — tenants complain, landlords expect perfection
Online letting services undercut on fees
Negative tenant reviews can dominate your profile
Top-ranking letting agents typically have 30-100 Google reviews.
The Acquisition Engine Behind the Calls
Customer acquisition for a letting agency is mostly a review collection problem in disguise. Fix the collection and the calls follow. Grow Our Reviews handles the collection automatically, so the acquisition takes care of itself.
Finish a let
Wrap up the work the same way you always have. Nothing changes in how you operate.
Add the client
Drop their name and mobile into the app — fifteen seconds, from your phone.
Reviews land
Happy clients post directly to Google. Unhappy ones give you private feedback first.
Examples — From Search to Client
Three real journeys. A homeowner searching for a tenant finding, someone urgently needing a property management, a referral checking your profile before they call. Each one is a client won or lost on what they see.
tenant finding
A client who's just had a tenant finding from you is the easiest review you'll ever ask for — when the moment is right. The system catches that moment.
property management
A client who's just had a property management from you is the easiest review you'll ever ask for — when the moment is right. The system catches that moment.
rent collection
A client who's just had a rent collection from you is the easiest review you'll ever ask for — when the moment is right. The system catches that moment.
property inspections
A client who's just had a property inspections from you is the easiest review you'll ever ask for — when the moment is right. The system catches that moment.
Pricing to Get You More Customers
14-day free trial on the plan you choose. Card required. Cancel from the dashboard anytime.
Lite
Enough credits for around 30 lets a month.
- Up to 30 message credits per month
- SMS review requests
- Automatic follow-up nudges (can enable/disable)
- Sentiment gate (review filtering)
- Analytics dashboard
- Email support
Starter
Enough credits for around 150 lets a month.
- Up to 150 message credits per month
- SMS review requests
- Automatic follow-up nudges (can enable/disable)
- Sentiment gate (review filtering)
- Analytics dashboard
- Email support
Growth
Enough credits for around 300 lets a month.
- Up to 300 message credits per month
- Everything in Starter
- Priority support
Common Questions
What's the fastest way to get more clients as a letting agent?+
Improve your Google ranking. Reviews are the fastest lever — typical lift in 4-8 weeks of consistent collection. Paid ads are faster but don't compound, so the moment you stop paying, the clients stop.
Should I advertise on Google or build organic ranking?+
Both, in that order. Organic ranking via reviews is the long-term asset. Paid ads make sense once your profile converts — they don't make sense to a profile with 12 reviews.
Do directories like Checkatrade still work?+
For letting agents they can — but the ROI rarely beats Google. A pound spent on review collection compounds for years. A pound spent on OpenRent stops working the moment you stop paying.
How many extra clients can I expect from better reviews?+
A typical letting agency moving into the top three local results sees enquiry volume roughly double. From there it compounds — more clients mean more potential reviewers, which means even better ranking.
Your next client is already searching.
They typed "letting agent near me" five minutes ago. The question is whether your letting agency shows up in the top three or the third page. Reviews decide which.
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Other Property we work with
The same approach works for adjacent property — same automation, different defaults.
More for letting agents
Same topic, different angles — useful if you're researching how reviews fit into your wider letting business.
Further reading
Articles from the blog that go deeper into the topics on this page.