How to Get More Customers as a Pest Controller
Forget the marketing hype. For most pest control business owners, more customers comes from doing one thing well: showing up at the top of Google when someone searches for "pest control near me". Here's how.
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Where Pest Controller Customers Actually Come From
Most pest control business owners overestimate social media and underestimate Google. The honest breakdown for a typical pest controller: roughly 60% of new customers come from local Google search, 20% from word of mouth, 10% from directories like Checkatrade, and the remaining 10% is everything else combined.
Local Google search
Someone types "pest control near me" and clicks one of the top 3 results in the map pack. Owned, ranking-driven, compounds.
Word of mouth
A friend, neighbour, or family member recommends you. Often they'll still Google-check you before calling.
Directories
Platforms like Checkatrade send paid leads. Useful for top-up — terrible as a primary channel.
Everything else
Social media, leaflets, vehicle wraps, Google Ads, and your existing customer database all combined.
Why Google Reviews Bring You Customers
60% of your customers come from Google search. Pest problems are urgent and embarrassing. Customers want fast, discreet, effective treatment. Reviews that mention rapid response, discretion, and the problem being fully resolved give nervous customers confidence to call. Reviews are the bridge between someone typing your search term and someone calling your number — the higher you rank and the more reviews you have, the wider that bridge gets.
"pest control near me"
Google shows the top three results for this search based heavily on review count, rating, and recency. Most clicks go to those three.
Trust signal
For a pest control business, reviews are the first social proof potential customers see — long before they ever talk to you.
Permanent asset
Unlike Checkatrade, Google reviews are free, owned by you, and don't disappear when you stop paying.
Why You're Not Getting Enough Calls
It's almost never because you're bad at the work. It's one of these four reasons — and they're all fixable.
Customers are embarrassed about pests — they don't want to leave a public review
Emergency treatments are stressful — reviewing comes last
You compete with national chains like Rentokil
Seasonal demand varies wildly — wasps in summer, rats in winter
Top-ranking pest controllers typically have 30-60 Google reviews.
The Acquisition Engine Behind the Calls
Customer acquisition for a pest control business is mostly a review collection problem in disguise. Fix the collection and the calls follow. Grow Our Reviews handles the collection automatically, so the acquisition takes care of itself.
Finish a treatment
Wrap up the work the same way you always have. Nothing changes in how you operate.
Add the customer
Drop their name and mobile into the app — fifteen seconds, from your phone.
Reviews land
Happy customers post directly to Google. Unhappy ones give you private feedback first.
Examples — From Search to Customer
Three real journeys. A homeowner searching for a rat removal, someone urgently needing a wasp nest removal, a referral checking your profile before they call. Each one is a customer won or lost on what they see.
rat removal
A customer who's just had a rat removal from you is the easiest review you'll ever ask for — when the moment is right. The system catches that moment.
wasp nest removal
A customer who's just had a wasp nest removal from you is the easiest review you'll ever ask for — when the moment is right. The system catches that moment.
bed bug treatment
A customer who's just had a bed bug treatment from you is the easiest review you'll ever ask for — when the moment is right. The system catches that moment.
rodent proofing
A customer who's just had a rodent proofing from you is the easiest review you'll ever ask for — when the moment is right. The system catches that moment.
Seasonality note: Wasps in summer, rodents in autumn/winter — bank reviews in your quiet months so your profile is strongest going into the busy season.
Pricing to Get You More Customers
14-day free trial on the plan you choose. Card required. Cancel from the dashboard anytime.
Lite
Enough credits for around 30 treatments a month.
- Up to 30 message credits per month
- SMS review requests
- Automatic follow-up nudges (can enable/disable)
- Sentiment gate (review filtering)
- Analytics dashboard
- Email support
Starter
Enough credits for around 150 treatments a month.
- Up to 150 message credits per month
- SMS review requests
- Automatic follow-up nudges (can enable/disable)
- Sentiment gate (review filtering)
- Analytics dashboard
- Email support
Growth
Enough credits for around 300 treatments a month.
- Up to 300 message credits per month
- Everything in Starter
- Priority support
Common Questions
What's the fastest way to get more customers as a pest controller?+
Improve your Google ranking. Reviews are the fastest lever — typical lift in 4-8 weeks of consistent collection. Paid ads are faster but don't compound, so the moment you stop paying, the customers stop.
Should I advertise on Google or build organic ranking?+
Both, in that order. Organic ranking via reviews is the long-term asset. Paid ads make sense once your profile converts — they don't make sense to a profile with 12 reviews.
Do directories like Checkatrade still work?+
For pest control they can — but the ROI rarely beats Google. A pound spent on review collection compounds for years. A pound spent on Checkatrade stops working the moment you stop paying.
How many extra customers can I expect from better reviews?+
A typical pest control business moving into the top three local results sees enquiry volume roughly double. From there it compounds — more customers mean more potential reviewers, which means even better ranking.
Your next customer is already searching.
They typed "pest control near me" five minutes ago. The question is whether your pest control business shows up in the top three or the third page. Reviews decide which.
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Other Trades we work with
The same approach works for adjacent trades — same automation, different defaults.
More for pest control
Same topic, different angles — useful if you're researching how reviews fit into your wider pest control business.
Further reading
Articles from the blog that go deeper into the topics on this page.