How to Get More Google Reviews as a Aerial Installer
If you've ever finished a installation and forgotten to ask, this is for you. A short, honest guide to filling your Google profile with real reviews — without it feeling weird.
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Why More Reviews = More Work for Aerial & Satellite Installers
Before the how, here's the why. Aerial installation is a declining but still active market. Every customer matters more than ever. Reviews about quick installation, clean cabling, and good signal quality help you win every available job. Every extra review past your current count earns you a slightly better position in local search, which means slightly more phone calls — and the maths compounds fast.
"aerial installer near me"
Google shows the top three results for this search based heavily on review count, rating, and recency. Most clicks go to those three.
Trust signal
For a aerial installation business, reviews are the first social proof potential customers see — long before they ever talk to you.
Permanent asset
Unlike Checkatrade, Google reviews are free, owned by you, and don't disappear when you stop paying.
Why It's So Hard to Get Reviews as a Aerial Installer
The barrier isn't your work — it's the moment. Reviews happen when the asking is easy and the timing is right, and for most aerial & satellite installers both of those things are working against you.
Streaming is reducing demand — you need every job you can get
Installation takes an hour — customers forget about it immediately
You compete with big satellite companies like Sky
Customers don't understand the difference between installers
Top-ranking aerial installers typically have 20-40 Google reviews.
The 5-Step System to Get More Reviews
This is the playbook we've watched work across hundreds of aerial installation business owners. None of it is clever — it's just consistent.
- 1
Ask within 24-48 hours of finishing the installation
Response rates roughly halve after a week. The fresher the experience, the more likely they post.
- 2
Send by SMS, not email
SMS gets opened in minutes. Email gets opened, maybe, on Sunday night. SMS wins for aerial & satellite installers every time.
- 3
Personalise the message
Use the customer's name and reference the actual installation. Generic templates underperform personalised messages by 2-3x.
- 4
Give them a direct link to your Google review form
Don't make them search for your business. One tap from SMS to review form is the gold standard.
- 5
Filter out unhappy customers first
Send a low-friction "how was it?" question first. Only customers who rate you highly should be funnelled to Google. The rest give you private feedback.
Or Let It Run Itself
The five steps above work. The problem is keeping them up when you're knee-deep in a installation. Grow Our Reviews automates step 1 through step 4 — you just finish the job.
Finish a installation
Wrap up the work the same way you always have. Nothing changes in how you operate.
Add the customer
Drop their name and mobile into the app — fifteen seconds, from your phone.
Reviews land
Happy customers post directly to Google. Unhappy ones give you private feedback first.
Examples From a Working Aerial Installer's Week
Picture a typical week — a TV aerial installation, a satellite dish fitting, maybe a aerial repair. Each one is a potential review. Here's how the asking fits each.
TV aerial installation
A customer who's just had a TV aerial installation from you is the easiest review you'll ever ask for — when the moment is right. The system catches that moment.
satellite dish fitting
A customer who's just had a satellite dish fitting from you is the easiest review you'll ever ask for — when the moment is right. The system catches that moment.
aerial repair
A customer who's just had a aerial repair from you is the easiest review you'll ever ask for — when the moment is right. The system catches that moment.
multi-room setup
A customer who's just had a multi-room setup from you is the easiest review you'll ever ask for — when the moment is right. The system catches that moment.
What It Costs (For a Aerial Installer)
14-day free trial on the plan you choose. Card required. Cancel from the dashboard anytime.
Lite
Enough credits for around 30 installations a month.
- Up to 30 message credits per month
- SMS review requests
- Automatic follow-up nudges (can enable/disable)
- Sentiment gate (review filtering)
- Analytics dashboard
- Email support
Starter
Enough credits for around 150 installations a month.
- Up to 150 message credits per month
- SMS review requests
- Automatic follow-up nudges (can enable/disable)
- Sentiment gate (review filtering)
- Analytics dashboard
- Email support
Growth
Enough credits for around 300 installations a month.
- Up to 300 message credits per month
- Everything in Starter
- Priority support
Quick Answers
When is the best time to ask a customer for a review?+
Within 24-48 hours of finishing the installation, while the experience is fresh. Wait a week and the response rate drops by more than half — we've measured it.
What's the highest-converting message to send?+
Short, polite, and personal. Mention the customer's name, what you did, and a direct link to your Google review page. The fewer clicks between SMS and review form, the higher the conversion.
Is it OK to offer an incentive?+
No. Google's policy explicitly bans incentivised reviews and they'll strip them — sometimes along with your whole rating. Don't risk it.
How many requests should I send per month as a aerial installer?+
Send one to every customer you've genuinely served. The "right number" is whatever your real job volume is — the goal is steady, not bulk.
Ready to get your first wave of new reviews?
The guide above is what works. The fastest way to actually do it is to let the system ask for you — after every installation, automatically.
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Other Trades we work with
The same approach works for adjacent trades — same automation, different defaults.
More for aerial & satellite installers
Same topic, different angles — useful if you're researching how reviews fit into your wider aerial installation business.
Further reading
Articles from the blog that go deeper into the topics on this page.