How to Find Your Google Review Link (And Turn It Into a QR Code)

If you only do one thing to get more Google reviews, get your review link. It's a web address that takes customers straight to the box where they write a review for your business. No searching, no scrolling, no getting lost.

Here's how to find it, how to turn it into a QR code, and where to use it.

Why your review link matters

Without a link, a customer who wants to review you has to search for your business, find the right listing, scroll to the reviews and find the button. Every one of those steps is a chance for them to give up or get distracted.

With a link, it's one tap. The review box opens and they can leave a review in under a minute. That small difference has a big effect on how many customers actually follow through.

Method 1: From your Google Business Profile

This is the cleanest way, if you manage your own profile.

1. Sign in to the Google account you use for your business
2. Search for your business name on Google. Your Business Profile tools appear at the top of the results. (You can also go to business.google.com)
3. Look for Ask for reviews or Get more reviews
4. A box appears with your review link. Select Copy

The link usually looks something like g.page/r/ followed by a string of letters and numbers, ending in /review.

Method 2: From the Google Maps app

1. Open Google Maps on your phone, signed in with your business account
2. Tap your profile picture, then select your business (or tap the Business tab if you see one)
3. Look for Ask for reviews or Share review form
4. Copy the link, or share it straight to a message

Google moves these buttons around from time to time, so the wording may be slightly different on your phone. Look for anything mentioning reviews on your business's page.

Method 3: Build it from your Place ID

If you don't have access to your Business Profile, or the buttons above don't appear, you can build a review link yourself.

1. Search for "Google Place ID Finder". It's a free tool on Google's developer site
2. Type in your business name and select it on the map
3. Copy the Place ID it shows you
4. Add it to the end of this address: https://search.google.com/local/writereview?placeid=

So if your Place ID were ABC123, your link would be https://search.google.com/local/writereview?placeid=ABC123.

This works well, but the link is long and ugly. If you're putting it in a text message, the g.page link from Method 1 looks much more trustworthy.

Always test your link

Before you send it to a single customer, open the link on your phone while signed out of your business account, or in a private browser window. Check that:

• It opens the review box, not just your profile
• It's definitely your business, not one with a similar name

It takes ten seconds, and it saves you from sending fifty customers to the wrong place.

How to turn your link into a QR code

A QR code lets customers scan with their phone camera and go straight to your review page. Depending on your account, the "Ask for reviews" box in Google may offer a QR code directly. If not, any free QR code generator will do it: paste in your review link and download the image.

Again, test it. Scan the code with your own phone before you print anything.

Where to use your review link

Text messages (the best option)

A short text a few hours after the job, with your link, is the most effective way to ask for a review. Almost everyone reads their texts, and the link is right there. Our guide to the best time to ask for a Google review has word-for-word templates.

Emails and invoices

Add the link to your email signature and your follow-up emails. It's less effective than a text, but it costs nothing.

QR codes

Put a QR code on business cards, leave-behind cards, the back of your invoice, or a sticker in your van. These work best as a reminder, alongside a direct ask.

Your website

A "Leave us a review" link on your website gives happy customers somewhere to go if they come looking.

Common problems

I can't see "Ask for reviews"

Make sure you're signed in with the account that owns or manages the Business Profile, and that the profile is verified. Unverified profiles have fewer options. If you've never set your profile up properly, our Google Business Profile setup guide walks through it.

The link opens my profile but not the review box

Some links only open the business listing. Use the link from "Ask for reviews", or build one using the Place ID method, which always opens the review box.

Customers say the link doesn't work

Ask them what happens when they tap it. The most common cause is that they aren't signed in to a Google account, which they need to leave a review. If that's the issue, you can send them our guide on how to leave a Google review.

The bottom line

Your review link turns "I'll do it later" into a one-tap job. Find it, test it, and send it to every customer. It's the single easiest change you can make to get more reviews.