How to Get More Google Reviews as a Letting Agent
If you've ever finished a let and forgotten to ask, this is for you. A short, honest guide to filling your Google profile with real reviews — without it feeling weird.
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Why More Reviews = More Work for Letting Agents
Before the how, here's the why. Letting agents serve two audiences: landlords and tenants. Reviews from landlords about good tenant vetting and minimal voids are gold. Reviews from tenants about responsive maintenance handling build your reputation from both sides. Every extra review past your current count earns you a slightly better position in local search, which means slightly more phone calls — and the maths compounds fast.
"letting agent near me"
Google shows the top three results for this search based heavily on review count, rating, and recency. Most clicks go to those three.
Trust signal
For a letting agency, reviews are the first social proof potential clients see — long before they ever talk to you.
Permanent asset
Unlike OpenRent, Google reviews are free, owned by you, and don't disappear when you stop paying.
Why It's So Hard to Get Reviews as a Letting Agent
The barrier isn't your work — it's the moment. Reviews happen when the asking is easy and the timing is right, and for most letting agents both of those things are working against you.
Both landlords and tenants can review you — and their interests often conflict
Property management is thankless — tenants complain, landlords expect perfection
Online letting services undercut on fees
Negative tenant reviews can dominate your profile
Top-ranking letting agents typically have 30-100 Google reviews.
The 5-Step System to Get More Reviews
This is the playbook we've watched work across hundreds of letting agency owners. None of it is clever — it's just consistent.
- 1
Ask within 24-48 hours of finishing the let
Response rates roughly halve after a week. The fresher the experience, the more likely they post.
- 2
Send by SMS, not email
SMS gets opened in minutes. Email gets opened, maybe, on Sunday night. SMS wins for letting agents every time.
- 3
Personalise the message
Use the client's name and reference the actual let. Generic templates underperform personalised messages by 2-3x.
- 4
Give them a direct link to your Google review form
Don't make them search for your business. One tap from SMS to review form is the gold standard.
- 5
Filter out unhappy clients first
Send a low-friction "how was it?" question first. Only clients who rate you highly should be funnelled to Google. The rest give you private feedback.
Or Let It Run Itself
The five steps above work. The problem is keeping them up when you're knee-deep in a let. Grow Our Reviews automates step 1 through step 4 — you just finish the job.
Finish a let
Wrap up the work the same way you always have. Nothing changes in how you operate.
Add the client
Drop their name and mobile into the app — fifteen seconds, from your phone.
Reviews land
Happy clients post directly to Google. Unhappy ones give you private feedback first.
Examples From a Working Letting Agent's Week
Picture a typical week — a tenant finding, a property management, maybe a rent collection. Each one is a potential review. Here's how the asking fits each.
tenant finding
A client who's just had a tenant finding from you is the easiest review you'll ever ask for — when the moment is right. The system catches that moment.
property management
A client who's just had a property management from you is the easiest review you'll ever ask for — when the moment is right. The system catches that moment.
rent collection
A client who's just had a rent collection from you is the easiest review you'll ever ask for — when the moment is right. The system catches that moment.
property inspections
A client who's just had a property inspections from you is the easiest review you'll ever ask for — when the moment is right. The system catches that moment.
What It Costs (For a Letting Agent)
14-day free trial on the plan you choose. Card required. Cancel from the dashboard anytime.
Lite
Enough credits for around 30 lets a month.
- Up to 30 message credits per month
- SMS review requests
- Automatic follow-up nudges (can enable/disable)
- Sentiment gate (review filtering)
- Analytics dashboard
- Email support
Starter
Enough credits for around 150 lets a month.
- Up to 150 message credits per month
- SMS review requests
- Automatic follow-up nudges (can enable/disable)
- Sentiment gate (review filtering)
- Analytics dashboard
- Email support
Growth
Enough credits for around 300 lets a month.
- Up to 300 message credits per month
- Everything in Starter
- Priority support
Quick Answers
When is the best time to ask a client for a review?+
Within 24-48 hours of finishing the let, while the experience is fresh. Wait a week and the response rate drops by more than half — we've measured it.
What's the highest-converting message to send?+
Short, polite, and personal. Mention the client's name, what you did, and a direct link to your Google review page. The fewer clicks between SMS and review form, the higher the conversion.
Is it OK to offer an incentive?+
No. Google's policy explicitly bans incentivised reviews and they'll strip them — sometimes along with your whole rating. Don't risk it.
How many requests should I send per month as a letting agent?+
Send one to every client you've genuinely served. The "right number" is whatever your real job volume is — the goal is steady, not bulk.
Ready to get your first wave of new reviews?
The guide above is what works. The fastest way to actually do it is to let the system ask for you — after every let, automatically.
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Other Property we work with
The same approach works for adjacent property — same automation, different defaults.
More for letting agents
Same topic, different angles — useful if you're researching how reviews fit into your wider letting business.
Further reading
Articles from the blog that go deeper into the topics on this page.