Review Software for Pubs
Software designed for a pub, not a generic SaaS dashboard. SMS-first, low admin, and a phone-friendly interface for when you're between food services.
14-day free trial · No setup fees · Cancel anytime
What the Software Does for Pubs
Six features, all built around the same job: turn a finished visit into a posted review with the least possible work from you. Nothing fluffy. Nothing you'd never use.
SMS review requests
Sent the moment you finish a visit. SMS gets a 90%+ open rate within minutes.
Sentiment gate
Unhappy customers give private feedback. Only happy ones go to Google.
Automatic follow-up nudge
If a customer doesn't respond to the first request, one polite reminder goes out a few days later. Then it stops — no nagging.
Private feedback inbox
Every low rating that didn't go to Google lands in your dashboard with its comment, so you can call the customer back and fix the issue.
Conversion stats
See how many requests you've sent, how many customers clicked through, and how many actually posted a review.
Bulk import past customers
Upload a CSV of recent customers and send a one-off request to all of them — a fast way to bank a wave of reviews.
What Software Like This Solves for Pubs
Generic CRMs treat a pub like a tech startup. Bespoke booking software costs hundreds a month and barely touches reviews. Below are the four specific problems this software was built to fix.
Pub culture is changing — customers research before visiting
Food quality reviews can make or break a pub
Events and live music attract visitors but not reviewers
You compete with both other pubs and restaurants
Top-ranking pubs typically have 50-300 Google reviews.
Why Pubs Need Review Software in the First Place
The pub industry is evolving. Customers increasingly search Google before choosing where to eat, drink, or host a gathering. Reviews about food quality, atmosphere, and friendly staff bring in customers who would otherwise go elsewhere. Software solves the asking problem at scale — you can't do this by hand and run a business at the same time.
"pub near me"
Google shows the top three results for this search based heavily on review count, rating, and recency. Most clicks go to those three.
Trust signal
For a pub, reviews are the first social proof potential customers see — long before they ever talk to you.
Permanent asset
Unlike TripAdvisor, Google reviews are free, owned by you, and don't disappear when you stop paying.
Designed Around the Reality of Pub Work
From the busy week of a pub juggling a food service and a private function hosting on the same day, to the slow weeks — the software pulls its weight in both.
food service
A customer who's just had a food service from you is the easiest review you'll ever ask for — when the moment is right. The system catches that moment.
private function hosting
A customer who's just had a private function hosting from you is the easiest review you'll ever ask for — when the moment is right. The system catches that moment.
live events
A customer who's just had a live events from you is the easiest review you'll ever ask for — when the moment is right. The system catches that moment.
beer garden
A customer who's just had a beer garden from you is the easiest review you'll ever ask for — when the moment is right. The system catches that moment.
Pubs Pricing — Simple and Flat
14-day free trial on the plan you choose. Card required. Cancel from the dashboard anytime.
Lite
Enough credits for around 30 visits a month.
- Up to 30 message credits per month
- SMS review requests
- Automatic follow-up nudges (can enable/disable)
- Sentiment gate (review filtering)
- Analytics dashboard
- Email support
Starter
Enough credits for around 150 visits a month.
- Up to 150 message credits per month
- SMS review requests
- Automatic follow-up nudges (can enable/disable)
- Sentiment gate (review filtering)
- Analytics dashboard
- Email support
Growth
Enough credits for around 300 visits a month.
- Up to 300 message credits per month
- Everything in Starter
- Priority support
Questions About the Software
What features does the software include for pubs?+
SMS review requests, an automatic follow-up nudge, sentiment-gated routing (so unhappy customers go to private feedback, not Google), a private feedback inbox, a stats dashboard showing requests sent and conversions, your existing Google reviews displayed in-app, and CSV bulk import. Nothing bolted on you'd never use.
Does it work on my phone?+
Yes — that's the point. The whole interface is built to be used between visits on a phone. Add a customer in under 15 seconds.
What's the difference between this and free Google review request links?+
A static link doesn't get sent, doesn't filter unhappy customers out, and doesn't tell you who hasn't reviewed yet. The software does all three.
Can I cancel anytime?+
Yes. Monthly rolling — cancel from the dashboard with one click. No retention calls, no contracts to wriggle out of.
Software that earns its keep — for pubs.
No setup fees, no annual contracts, no per-seat pricing. Just the features that move your review count up and your admin down.
Try the Software14-day free trial · No setup fees · Cancel anytime
Other Hospitality we work with
The same approach works for adjacent hospitality — same automation, different defaults.
More for pubs
Same topic, different angles — useful if you're researching how reviews fit into your wider pub business.
Further reading
Articles from the blog that go deeper into the topics on this page.